In this case study, we discuss a Las Vegas real estate agency and property management company with 400 Class B residential units under management. The rental units are a mix between single-family residences, duplexes, and multi-family apartment buildings. By licensing as both a broker and a property manager, the agency is able to maintain regular connections with the property owners who are always looking to buy and sell real estate. And the tenants prove to be a potential source of sales leads as they occasionally transition from rental property to home ownership.
The property management side of the business was profitable but had become an operational nightmare. The disruption caused by the pandemic had made it increasingly difficult to get contractors and providers to respond as in years past. They currently don't have all the proper tax and insurance documents for their contractors and have inadvertently exposed their company and clients to unnecessary financial and liability risks.
While leasing, rent collection, and accounting were smooth and predictable parts of the business, the maintenance management and coordination had become a miserable, thankless part of the business that at times could easily overwhelm the staff. The occasional loud, angry tenant in the lobby or on the phone disrupted the entire office. Even more concerning was these confrontations often took place in front of new prospective tenants, buyers, and sellers.
Additionally, the real estate market has begun to slow down, and their agents and brokers weren’t closing deals like in previous months. This was putting more pressure on the business owners to cut overhead and look for ways to increase their property management business so they could weather the coming economic storm.
Handyman On Demand analyzed their existing maintenance operation and the number of tenant and management-generated maintenance work orders. We determined they were operating a fractional management model. This means instead of having designated maintenance coordinators and management, the property managers, leasing agents, supervisors, accounting department, and executive management fractionally contributed to their maintenance management activity. This shared effort totaled 2.4 manheads per month. After understanding how much time each employee contributed to their maintenance effort, we were able to calculate an average fully burdened hourly wage rate plus G&A. A fully burdened rate includes federal, state, and local taxes, insurance, and company benefits. The G&A portion accounts for the infrastructure costs of supporting an employee such as computers, phone, office space, etc. The client agreed that $32.43 per hour was an accurate rate and that $12,452.12 per month was an accurate estimate of how much they spent on maintenance management and coordination. This analysis revealed that their internal cost per door was $31.13.
After discussing our analysis with their management team, we carved out six essential goals they would like to achieve. They are…
Because their current doors under management totaled 400, they qualified for our Handyman On Demand Enterprise Plan priced at $19.95/door. This would have resulted in an immediate reduction in their overhead of $11.18/door for a total projected overhead reduction of $53,677.44 per year.
However, since the goal was to avoid staff layoffs, the switch to Handyman On Demand freed up approximately 384 manhours per month which could now be refocused toward developing new client business. The projected capacity of the business can increase by 224 doors to 624 doors without stressing current operations. The projected increase in monthly management fee revenue associated with the additional 224 doors is $20,179.49 per month or $242,153.88 per year.